CASE STUDY

Flexible range solutions for Coca-Cola

The Brief...

Coca-Cola (HBC) Ireland wanted a solution for their new 4 pack sleek cans, in small format convenience stores.

Our Solution...

They took 4 versions of our units enabling them to display multiple flavours and sizes. The unit have given them regular opportunity to rebrand and their small footprint has meant retailers have given them better locations located in high footfall areas.

The Results...

There have been frequent re-orders of these units due to their flexibility and return on investment.

“The decision was not made purely down to sustainability

benefits – this model of having a permanent solution that can cater for several SKUs is viewed as a ‘win win’ – more sustainable, helps sell more product as it is always there – and is more cost effective.”

Coca-Cola (HBC) Ireland

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The founders

James Cooper

James established VV's parent company, Metalfacture Limited, in 1997 as a specialist manufacturer of sheet metal goods. James determines the company's strategy in terms of manufacturing capacity, overseas dealer appointments and raw material supply

Ben Jones-Fenleigh

Ben oversees sales, operations and manufacturing. Ben drives the social media campaigns which have attracted retailers, drink manufacturers and dealers alongside pricing and customer management

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